digital shopping cart abandonment
From a well-known e-commerce site to the newly inaugurated online store, digital shopping cart abandonment effects have been a serious cause for every shopping site.
And, yes, there could be several reasons – psychological to economical, for why users are prematurely quitting the transaction. But, this poses really a dreadful challenge to the retailers. It becomes tough to manage the inventory due to a severe fall in a purchase.
Did you go for an online shopping spree?
Have you ever added items to the cart but didn’t make it to purchase? Irrespective of whatever unfavorable reasons it could be? It is called a digital shopping cart abandonment.
This is really a very important element that retailers need to consider while expanding its potential customer base.